It’s our bestselling non-smearing, va-va-volume tubing mascara. All the right kind of drama.
100% Dye-Free. Gluten-Free.
Non-Comedogenic. Non-Smearing. Patch-Tested.
Click here to read more about our VH Rating System
Take mascara wand and apply Ooh-La-Lash! on lashes. Start at the base and swipe outwards in a smooth motion. Repeat until desired volume is achieved.
For increased definition, use Skintelligent Beauty Brow + Lash Groomer to separate lashes.
Do not pump brush in container. This can increase the risk of microbial contamination and dry out mascara.
Before using any product, test a tiny amount of it on skin (we omit allergens, but you may be sensitive to an ingredient that isn't an allergen).
Introduce new products one at a time, with at least 3 days in between to make sure you are not allergic.
Do not store in extreme temperatures or in direct sunlight.
Do not (re)introduce removed portions of product, water or other substances into product.
As with all things skin, consult your dermatologist.
For external use only on specified areas as directed.
Stop use + consult your doctor in the unlikely event of discomfort or sensitivity.
If contact with eyes occurs, flush out with plenty of water.
Keep out of reach of children. While safe for its intended use, ingesting large amounts of this product - as unattended children may do - is potentially harmful. If large quantities of this product have been ingested, get medical help right away.
Aqua/Water/Eau, Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax, Stearic Acid, *Propylene Glycol, *Beeswax, Cetyl Alcohol, Sorbitan Sesquioleate, Polysorbate 60, Polyvinyl Alcohol, Hydroxyethylcellulose, Triethanolamine, Isobutylene/Sodium Maleate Copolymer, *Butylparaben, *Propylparaben, *Ethylparaben, *Methylparaben, CI 77499 (Iron oxide).
This is the only mascara I can use. Everything else makes me look like I have pinkeye. Even though I have always had great experiences with VMV hypoallergenics products, I was still nervous to actually try this mascara after I bought it. I waited until a special occasion, applied it, and crossed my fingers. Guess what--it worked! My eyes didn't turn red or get runny. The only slight issue I had was that I accidentally over-applied it (didn't realize it would be so thick), and my lashes were slightly clumpy. That's my fault, I'm inexperienced with applying mascara since I usually can't wear it. The next time I wore it, I was careful to dab some of the extra product onto a clean cloth before applying the applicator to my lashes. Then, I immediately used a spoolie brush to make sure all my lashes were separated before the product dried. The result was perfect. I love this product and am so excited I can wear mascara now.
I have sensitivity issues and this is the only mascara I've found that doesn't iritate my eyes. Highly recommend it.
Great mascara and long lasting.
I’m thrilled to find this mascara. I have contact allergies to most eye products and this has been perfect. I would use it even if I didn’t need to, it doesn’t clump and the wand distributes just the right amount of mascara. Thank you!
I have many contact allergies and this works great with minimal ingredients!