Subtle Shine Lipstick

Beach Bunny
Beet-It (Dye-Free)
Beet Sugar
Big Red
Burnt Honey
Eat Your Heart Out
Girl Next Door
Strawberry Fields
The Cape

Rich, satiny, silky-shine lipstick. The lipstick equivalent of the little black dress: an elegant basic that never goes out of style. Great impact via intense color, a touch of fun from an elegant satin shine.

Brush up on the classics. This rich, satiny, silky-shine lipstick is timeless beauty of a higher skintelligence.

  • 100% Dye-Free.
  • 100% Free of Irritating Waxes (including Beeswax and its cross-reactors), Phthalates, Parabens + Preservatives.
  • 100% Free of All-Types-Of-Fragrance.
  • With titanium dioxide + iron oxidepigments for additional sun protection.
  • With green tea for antioxidant benefits plus virgin coconut oil for intensive moisturization.
  • Besides preventing chapping + other irritations, it also prevents darkening of the lips and acne/rashes around the mouth and chin.
  • VH-Rating

    VH-106* toVH-109/109

    100% All-Types-Of-Fragrance-Free.

    100% Dye-Phthalate-Paraben + Preservative-Free. Gluten-Free. 

    Non-Comedogenic. Non-Drying. Non-Darkening. Usage + Patch-Tested.

    * as specified per shade

    Click here to read more about our VH Rating System

  • To Use

    To Use:

    Apply on lips as often as necessary.


    Before using any product, test a tiny amount of it on skin (we omit allergens, but you may be sensitive to an ingredient that isn't an allergen).

    Introduce new products one at a time, with at least 3 days in between to make sure you are not allergic.

    Do not store in extreme temperatures or in direct sunlight.

    Do not (re)introduce removed portions of product, water or other substances into product.

    As with all things skin, consult your dermatologist.


    For external use only on specified areas as directed.

    Stop use + consult your doctor in the unlikely event of discomfort or sensitivity.

    If contact with eyes occurs, flush out with plenty of water. 

    Keep out of reach of children. While safe for its intended use, ingesting large amounts of this product - as unattended children may do - is potentially harmful. If large quantities of this product have been ingested, get medical help right away.

  • Ingredients


    Phenyl Trimethicone, Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Microcrystalline Wax, Paraffin, Ozokerite, Aqua/Water/Eau, Butylene Glycol, Camellia Sinensis Leaf Extract, Glyceryl Laurate, Glyceryl Caprate, Glyceryl Dibehenate, Tribehenin, Glyceryl Behenate.

    May Contain:

    Dye - Free Shades:

    Glycerin, CI 77891 (Titanium Dioxide), CI 77019 (Mica), CI 77491, CI 77492, CI 77499 (Iron Oxides), Silica, Alumina, Talc

    Other Shades:

    Glycerin, Synthetic Fluorphlogopite, CI 77891 (Titanium Dioxide), CI 77019 (Mica), CI 77499 (Iron Oxides), *CI 15850 (Red 7 Lake), *CI 15985 (Yellow 6 Lake)

Customer Reviews

Based on 25 reviews
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  • Reviews
  • Questions

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Susan W.

Terrific color and shine

Lipsticks are hands down the best product by VMV: the colors, coverage and subtlety of their shine are so much better than most brands', it makes me grateful to my allergies for driving me to them.

Shubham G.

Great things

This lipstick is good


The color was way more

The color was way more pigmented than I had expected but that's not a complaint! Just need to get a more subtle color for work next time. Love it!


Everything else I've tried gave

Everything else I've tried gave me blisters and this lipstick was my last hope. I'm so happy to be able wear lipstick again and the shade is perfect too. VMV has a customer for life!


Nice color, feels nice going

Nice color, feels nice going on, but dries out my lips way too much.


VMV Hypoallergenics

Hi Sharon! Thanks for writing in! We are always striving to look for ways on how we can improve: we find your comment very helpful and are thankful for it! We are happy to hear that you find the color nice but apologize for the negative experience you had with our lipstick. We notified our team and an investigation is already being done as we speak. To help them investigate, may we ask for the lot and batch codes of the product for our investigation (this is a series of numbers/letters at the bottom or back of the box or tube)? May we send you a questionnaire and free samples for a 7-Day Skin Fast to see if we can help you further, either with our products or in your search for other products you can use? We have received less than 0.1% reports of reactions in over 30 years, and almost all of the reactions were due to us not being able to assist early on with patch test results, incorrect use of the product, a cross reaction with another product, or an underlying irritation from other products that might have been chronic but not yet obvious. In these cases, a 7-Day Skin Fast normally (over 98% of the time) results in clarity and the client's ability to use the products without a reaction. The results of the questionnaire and 7-Day Skin Fast may give you valuable information that you can use in the future, with your doctor or in your search for other products. Also, if you have your patch test results, we can customize suggestions based on your allergens and possible cross reactants. If you are interested in this, we can help you over the phone at (212) 217 2762. We can also call you if you prefer? We hope to hear from you! Skincerely, VMV HYPOALLERGENICS