VMV Hypoallergenics

Fawn & Launder


A uniquely skin-safe, ultra-gentle laundry shampoo (so mild you could, in a real pinch, bathe with it!).

For laundering the clothing and linens of infants and children, those with extra-dry, sensitive, atopic, or hyperpigmented skin, or those with contact acne and/or clothing contact dermatitis.

With monolaurin, a natural, gentle, coconut-derived anti-microbial + skin-soothing antioxidants.

A coddling laundering, a cossetting launderette: a unique opportunity to fawn as you launder.

  • VH-Rating

    100% All-Types-Of-Fragrance-Free.
    100% Phthalate-Paraben + Preservative-Free + Gluten-Free.
    Usage, Patch + Clinically Tested.
    For the clothing/linens of Men, Women, Children 0+.

  • To Use

    Refer to garment labels for specific care instructions. Select proper settings on washing machine. Pour or pump out appropriate amount of laundry soap (see guide on side panel). Add to machine or mix into water (if hand washing).

  • Ingredients

    Aqua/Water/Eau, Sodium Lauryl Ether Sulfate, Butylene Glycol, Disodium Laureth Sulfosuccinate, Glycerin, Glyceryl Laurate, PEG-150 Pentaerythrityl Tetrastearate, Caprylyl Glycol, Triethanolamine, Sodium Phytate, Camellia Sinensis Leaf Extract.

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Customer Reviews
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Amazing product! I work in

Amazing product! I work in a hospital so you can imagine the dirt and stains. It surprisingly cleans so well and makes clothes soft. Highly recommend it!

San S.

OK but packaging could use improvement

Purchased because this product appeared on the Safe List from my dermatologist. I have eczema and contact dermatitis, so must use fragrance-free, formaldehyde-free products. The bottle is a lot smaller than I expected, so I was skeptical about how long it would last. Expensive, but it takes very little to do a load of laundry. I just started using it about 3 weeks ago and have not experienced any issues with rash or breakouts. I just wish the packaging design was a little better. The directions talk about a capful measurement, but it's difficult to get a capful of the liquid out without using more and then getting that capful into the washing machine without using your fingers or wasting some. For those of us with severe allergies, we should not be required to touch the liquid even if it is supposed to be safe for us. Bad design.


VMV Hypoallergenics

Hi Sandra! Thanks for writing in! We are always striving to look for ways on how we can improve: we find your comment very helpful and are thankful for it! Packaging at VMV can be a challenge. Many of our products contain active ingredients that are incompatible with several packaging materials. In addition, we aim to use products that are free of allergens (such as dyes) and other harmful ingredients such as formaldehyde-releasing linings, phthalates, etc. Add to that our desire to select environmentally friendlier materials and sourcing packaging can be daunting. Still, we respect that different people have different preferences. And we recognize that the instructions can certainly be improved, and we will definitely be looking into ways to improve the dispensing and measurement of the product. Thank you very much for letting us know ‰ÛÓ we'll be forwarding it immediately to our packaging development team ‰ÛÓ as this feedback helps us improve. Skincerely, VMV HYPOALLERGENICSå¨

Sandra D.

I love it! No more

I love it! No more rashes or itchy skin. Thank you!!


I'm wondering if you could

I'm wondering if you could send me a list of the ingredients in Fawn & Launder? I have been having an allergic reaction and this detergent is the only new product I have been using. I need to check to see if there is something in this that may be causing my rash, or if I should do more exploring. Thank you.


VMV Hypoallergenics

Hi Michele! Thanks for writing in! The ingredients of Fawn & Launder are the following: Water, Sodium Laureth Sulfate, Disodium Laureth Sulfosuccinate, Glycerin, Glyceryl Laurate, Glyceryl Caprate, Sodium Chloride, Sodium Phytate, Triethanolamine That said, we apologize for the less than perfect experience you had! We would love to help you as much as we can. To do that, we need to ask you more information. Please give us a call at (212) 217 2762 or we can send you a questionnaire (there are about 20 questions) that we use to help us make more specific recommendations and send you free samples. As well, if you have your patch test results, we can customize suggestions based on your allergens and possible cross reactants. We can also call you if you prefer? While we wait for your response, allow us to share some information that you might find helpful: All our products' claims are clinically-proven through evidence-based: randomized, double-blind clinical trials both in vivo (on human volunteers) and in vitro. Many (over 75) of our studies have been published and presented (even awarded) in dermatology journals and conventions around the world. Our studies are so good, some of the largest multinational pharmaceutical and laser companies contract us to do their research for them. So you can rest assured that all our products have been tested appropriately and above what is considered standard in several regulatory bodies. We have received less than 0.1% reactions in over 30 years, and almost all of the reactions were due to incorrect use of the product, a cross reaction with another product, or an underlying irritation from other products that might have been chronic but not yet obvious. In these cases, a 7-Day Skin Fast normally (over 98% of the time) results in clarity and the client's ability to use the products without a reaction. Finally, please note that we want to ensure complete satisfaction from our customers. If you are not happy with the product, we do accept returns for refunds. (http://help.vmvhypoallergenics.com/customer/portal/articles/1474831-procedure-for-returns). To return the package, pack the products well, in as good condition as possible, in original boxes when possible. Include your Invoice and keep a copy for your records. Your return package's ship-out date must be no later than 30 days from the date you received your package. Please note, however, that shipping fees are not refundable. Please ship the package to: VMV HYPOALLERGENICS 227 Mott St New York, NY 10012 Telephone +1 212 226 7309 Once we receive the package, we will start processing the refund or exchange. We hope to hear from you! Skincerely, VMV HYPOALLERGENICSå¨


Finally found something that doesn't

Finally found something that doesn't give me red, itchy skin and cleans my clothes. The only negative is its so thick it's really messy to measure the correct amount.