VMV Hypoallergenics

Ooh-La-Lash! Volumizing Mascara

$9.30 $31

This product is part of our Going, Glowing Gone campaign. Product "expires" (its sell-by date is) February 2024. To learn more about "expiration", check out our FAQ on Sell By and Expiration Dates or the article Do Cosmetics Expire? on InSKIN. All our Going, Glowing Gone products are in excellent condition for use.

It’s our bestselling non-smearing, va-va-volume tubing mascara. All the right kind of drama. 

  • Features a special compound that swells up and surrounds each lash strand in a tube - a physical sleeve - of its very own.
  • Each application adds a new sleeve, coating each lash, building an ever-thicker cocoon of rich, beautiful color, and creating s-tube-pendous, non- smearing volume.
  • Non-clumping, smear-free (and therefore skin-friendlier). Why? Because instead of applying layers of looser pigments across a swath of lashes, it creates a clean, "sealed" tube around each lash.
  • Easy to remove: if one way to reduce the risk of irritation is to prevent contact with skin (via raccoon eyes), another is to avoid the need for turpentine-like removers. This mascara dissolves in warm water; a few splashes and the tubes slip right off.
  • VH-Rating

    VH -103/109* 

    100% All-Types-Of-Fragrance-Free.

    100% Dye-Free. Gluten-Free. 

    Non-Comedogenic. Non-Smearing. Patch-Tested.

    Click here to read more about our VH Rating System

  • To Use

    Take mascara wand and apply Ooh-La-Lash! on lashes. Start at the base and swipe outwards in a smooth motion. Repeat until desired volume is achieved.

    For increased definition, use Skintelligent Beauty Brow + Lash Groomer to separate lashes.

    Do not pump brush in container. This can increase the risk of microbial contamination and dry out mascara.

    Notes:

    Before using any product, test a tiny amount of it on skin (we omit allergens, but you may be sensitive to an ingredient that isn't an allergen).

    Introduce new products one at a time, with at least 3 days in between to make sure you are not allergic.

    Do not store in extreme temperatures or in direct sunlight.

    Do not (re)introduce removed portions of product, water or other substances into product.

    As with all things skin, consult your dermatologist.

    Important:

    For external use only on specified areas as directed.

    Stop use + consult your doctor in the unlikely event of discomfort or sensitivity.

    If contact with eyes occurs, flush out with plenty of water. 

    Keep out of reach of children. While safe for its intended use, ingesting large amounts of this product - as unattended children may do - is potentially harmful. If large quantities of this product have been ingested, get medical help right away.

  • Ingredients

    Aqua/Water/Eau, Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax, Stearic Acid, *Propylene Glycol, *Beeswax, Cetyl Alcohol, Sorbitan Sesquioleate, Polysorbate 60, Polyvinyl Alcohol, Hydroxyethylcellulose, Triethanolamine, Isobutylene/Sodium Maleate Copolymer, *Butylparaben, *Propylparaben, *Ethylparaben, *Methylparaben, CI 77499 (Iron oxide).

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Customer Reviews
4.5 Based on 72 Reviews
5 ★
78% 
56
4 ★
11% 
8
3 ★
4% 
3
2 ★
1% 
1
1 ★
6% 
4
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Filter Reviews:
CP
09/07/2023
Cheryl P.
United States United States

Excellent Mascara

Wonderfully creamy texture that glides on without lumping or clumping.

KV
08/16/2023
KATTYA V.
United States United States

The best mascara in the world

I’ve been using this mascara 7 years now. I cannot find it in Mexico anymore, thus, I buy it online and collect it when I can. I will use ooh la lash forever, as long as you keep producing it. There’s absolutely nothing like it in this planet

HD
07/02/2023
Hanna D.
United States United States

It smears under my eyes

I won't buy it again

08/07/2023

VMV Hypoallergenics

Hi Hanna! Thank you for contacting VMV HYPOALLERGENICS® and for giving us the chance to help. As a tubing mascara, Ooh-La-Lash tends to dry very quickly (which explains it’s non-smearing attributes and how well it’s tolerated by most). That said we recognize that we are all individuals and may have different experiences with a product. We’ll be emailing you separately with some questions to investigate further and see how else we might be able to help

KV
05/02/2023
KATTYA V.
United States United States

Spectacular!!!

I have been using this mascara 7 years now. I can’t find it in Mexico anymore, so I buy it online and somebody brings it to me or I go get it.

TC
04/16/2023
Therese C.
United States United States

Great for sensitive eyes!

After a long wait, I was happy to see this mascara back in stock. I have very sensitive skin around my eyes and am very limited with which products I can use. This mascara is one of the very few brands that I can wear without irritation.