VMV Hypoallergenics

Subtle Shine Lipstick


Rich, satiny, silky-shine lipstick. The lipstick equivalent of the little black dress: an elegant basic that never goes out of style. Great impact via intense color, a touch of fun from an elegant satin shine.

Brush up on the classics. This rich, satiny, silky-shine lipstick is timeless beauty of a higher skintelligence.

  • 100% Dye-Free.
  • 100% Free of Irritating Waxes (including Beeswax and its cross-reactors), Phthalates, Parabens + Preservatives.
  • 100% Free of All-Types-Of-Fragrance.
  • With titanium dioxide + iron oxide pigments for additional sun protection.
  • With green tea for antioxidant benefits plus virgin coconut oil for intensive moisturization.
  • Besides preventing chapping + other irritations, it also prevents darkening of the lips and acne/rashes around the mouth and chin.
  • VH-Rating

    VH-106* to VH-109/109

    100% All-Types-Of-Fragrance-Free.

    100% Dye-Phthalate-Paraben + Preservative-Free. Gluten-Free. 

    Non-Comedogenic. Non-Drying. Non-Darkening. Usage + Patch-Tested.

    * as specified per shade

    Click here to read more about our VH Rating System

  • To Use

    To Use:

    Apply on lips as often as necessary.


    Before using any product, test a tiny amount of it on skin (we omit allergens, but you may be sensitive to an ingredient that isn't an allergen).

    Introduce new products one at a time, with at least 3 days in between to make sure you are not allergic.

    Do not store in extreme temperatures or in direct sunlight.

    Do not (re)introduce removed portions of product, water or other substances into product.

    As with all things skin, consult your dermatologist.


    For external use only on specified areas as directed.

    Stop use + consult your doctor in the unlikely event of discomfort or sensitivity.

    If contact with eyes occurs, flush out with plenty of water. 

    Keep out of reach of children. While safe for its intended use, ingesting large amounts of this product - as unattended children may do - is potentially harmful. If large quantities of this product have been ingested, get medical help right away.

  • Ingredients


    Phenyl Trimethicone, Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Microcrystalline Wax, Paraffin, Ozokerite, Aqua/Water/Eau, Butylene Glycol, Camellia Sinensis Leaf Extract, Glyceryl Laurate, Glyceryl Caprate, Glyceryl Dibehenate, Tribehenin, Glyceryl Behenate.

    May Contain:

    Dye - Free Shades:

    Glycerin, CI 77891 (Titanium Dioxide), CI 77019 (Mica), CI 77491, CI 77492, CI 77499 (Iron Oxides), Silica, Alumina, Talc

    Other Shades:

    Glycerin, Synthetic Fluorphlogopite, CI 77891 (Titanium Dioxide), CI 77019 (Mica), CI 77499 (Iron Oxides), *CI 15850 (Red 7 Lake), *CI 15985 (Yellow 6 Lake)

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United States United States


Great lipstick. Light, moisturizing, no allergy. Got the Beet as it was 109/109 and it's a lovely neutral color.

Lori K.

This is a good lipstick, BUT

I purchased Strawberry Fields, and it is orange. Maybe should be renamed Orange Grove. It is orange in the case and orange on my lips. Luckily, with a tan, I can sort of wear it. But the lipstick texture is lovely, and no allergen problems!!

United States

Great lightweight lipstick

I really love the lipstick formula, got the shade Rosette. (Which looked like a cooler on the website). Didn’t get any reaction from it. It’s not exactly shiny though, but I didn’t mind it. Not drying and feels lightweight, easy to apply. Only wish there was more actual photographic swatches reference against fair medium dark skin tones. Would have made it more efficient to purchase.

patricia s.
United States

Subtle Shine Lipstick

The lipsticks are wonderful. They did not dry out my lips or cause any unpleasant reactions. I am looking forward to visiting your NYC location so I can see all the available colors. Thank you for sending the lipstick samples I requested.

Elisa l.
United States


Relief from red chapped lips and still no irritation! As a beauty pro, I was extremely depressed to find all my favorite(expensive) lipsticks were causing me to have constant reactions and ugly dry lips nonstop despite constant exfoliation and use of high end cosmetics. The matte and satin are so comfortable ! The gloss pairs perfectly with lipsticks and I finally have no chapping. I'm so happy!