VMV Hypoallergenics

Ooh-La-Lash! Volumizing Mascara


It’s our bestselling non-smearing, va-va-volume tubing mascara. All the right kind of drama.

  • Features a special compound that swells up and surrounds each lash strand in a tube - a physical sleeve - of its very own.
  • Each application adds a new sleeve, coating each lash, building an ever-thicker cocoon of rich, beautiful color, and creating s-tube-pendous, non-
  • smearing volume.
  • Non-clumping, smear-free (and therefore skin-friendlier). Why? Because instead of applying layers of looser pigments across a swath of lashes, it creates a clean, "sealed" tube around each lash.
  • Easy to remove: if one way to reduce the risk of irritation is to prevent contact with skin (via raccoon eyes), another is to avoid the need for turpentine-like removers. This mascara dissolves in warm water; a few splashes and the tubes slip right off.
  • VH-Rating

    VH -103/109* 

    100% All-Types-Of-Fragrance-Free.

    100% Dye-Free. Gluten-Free. 

    Non-Comedogenic. Non-Smearing. Patch-Tested.

    Click here to read more about our VH Rating System

  • To Use

    Take mascara wand and apply Ooh-La-Lash! on lashes. Start at the base and swipe outwards in a smooth motion. Repeat until desired volume is achieved.

    For increased definition, use Skintelligent Beauty Brow + Lash Groomer to separate lashes.

    Do not pump brush in container. This can increase the risk of microbial contamination and dry out mascara.


    Before using any product, test a tiny amount of it on skin (we omit allergens, but you may be sensitive to an ingredient that isn't an allergen).

    Introduce new products one at a time, with at least 3 days in between to make sure you are not allergic.

    Do not store in extreme temperatures or in direct sunlight.

    Do not (re)introduce removed portions of product, water or other substances into product.

    As with all things skin, consult your dermatologist.


    For external use only on specified areas as directed.

    Stop use + consult your doctor in the unlikely event of discomfort or sensitivity.

    If contact with eyes occurs, flush out with plenty of water. 

    Keep out of reach of children. While safe for its intended use, ingesting large amounts of this product - as unattended children may do - is potentially harmful. If large quantities of this product have been ingested, get medical help right away.

  • Ingredients

    Aqua/Water/Eau, Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax, Stearic Acid, *Propylene Glycol, *Beeswax, Cetyl Alcohol, Sorbitan Sesquioleate, Polysorbate 60, Polyvinyl Alcohol, Hydroxyethylcellulose, Triethanolamine, Isobutylene/Sodium Maleate Copolymer, *Butylparaben, *Propylparaben, *Ethylparaben, *Methylparaben, CI 77499 (Iron oxide).

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United States United States

THRILLED to have this MASCARA!!!!!

After becoming allergic out of nowhere to preservatives and fragrance I haven’t worn mascara for over a year until I found this. I love to wear mascara On my lashes and now I struck gold. This is the only mascara I can wear. It never smears, goes on perfectly. Makes my lashes look long and thick. It stays on all Day and looks great. VMV you made me a very happy woman!

Patricia H.
United States United States

Didn’t receive it yet

Waiting for a back order.

Laura K.
United States United States

Love this mascara

This is the only mascara I can use without having a reaction due to a preservative allergy. I was happy that it came back into stock after it being unavailable for months. I'd give it 5 stars if they would resolve their supply issues. This isn't the first time it has happened.

Heather S.
United States United States

My favorite mascara

I cannot use any other mascara! By far the best mascara ever. I will always be a fan


I love it, and so do my eyes

This is the only mascara I can use. Everything else makes me look like I have pinkeye. Even though I have always had great experiences with VMV hypoallergenics products, I was still nervous to actually try this mascara after I bought it. I waited until a special occasion, applied it, and crossed my fingers. Guess what--it worked! My eyes didn't turn red or get runny. The only slight issue I had was that I accidentally over-applied it (didn't realize it would be so thick), and my lashes were slightly clumpy. That's my fault, I'm inexperienced with applying mascara since I usually can't wear it. The next time I wore it, I was careful to dab some of the extra product onto a clean cloth before applying the applicator to my lashes. Then, I immediately used a spoolie brush to make sure all my lashes were separated before the product dried. The result was perfect. I love this product and am so excited I can wear mascara now.