VMV Hypoallergenics

Ooh-La-Lash! Volumizing Mascara

$28

It’s our bestselling non-smearing, va-va-volume tubing mascara. All the right kind of drama. 

  • Features a special compound that swells up and surrounds each lash strand in a tube - a physical sleeve - of its very own.
  • Each application adds a new sleeve, coating each lash, building an ever-thicker cocoon of rich, beautiful color, and creating s-tube-pendous, non-
  • smearing volume.
  • Non-clumping, smear-free (and therefore skin-friendlier). Why? Because instead of applying layers of looser pigments across a swath of lashes, it creates a clean, "sealed" tube around each lash.
  • Easy to remove: if one way to reduce the risk of irritation is to prevent contact with skin (via raccoon eyes), another is to avoid the need for turpentine-like removers. This mascara dissolves in warm water; a few splashes and the tubes slip right off.
  • VH-Rating

    VH -103/109* 

    100% All-Types-Of-Fragrance-Free.

    100% Dye-Free. Gluten-Free. 

    Non-Comedogenic. Non-Smearing. Patch-Tested.

    Click here to read more about our VH Rating System

  • To Use

    Take mascara wand and apply Ooh-La-Lash! on lashes. Start at the base and swipe outwards in a smooth motion. Repeat until desired volume is achieved.

    For increased definition, use Skintelligent Beauty Brow + Lash Groomer to separate lashes.

    Do not pump brush in container. This can increase the risk of microbial contamination and dry out mascara.

    Notes:

    Before using any product, test a tiny amount of it on skin (we omit allergens, but you may be sensitive to an ingredient that isn't an allergen).

    Introduce new products one at a time, with at least 3 days in between to make sure you are not allergic.

    Do not store in extreme temperatures or in direct sunlight.

    Do not (re)introduce removed portions of product, water or other substances into product.

    As with all things skin, consult your dermatologist.

    Important:

    For external use only on specified areas as directed.

    Stop use + consult your doctor in the unlikely event of discomfort or sensitivity.

    If contact with eyes occurs, flush out with plenty of water. 

    Keep out of reach of children. While safe for its intended use, ingesting large amounts of this product - as unattended children may do - is potentially harmful. If large quantities of this product have been ingested, get medical help right away.

  • Ingredients

    Aqua/Water/Eau, Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax, Stearic Acid, *Propylene Glycol, *Beeswax, Cetyl Alcohol, Sorbitan Sesquioleate, Polysorbate 60, Polyvinyl Alcohol, Hydroxyethylcellulose, Triethanolamine, Isobutylene/Sodium Maleate Copolymer, *Butylparaben, *Propylparaben, *Ethylparaben, *Methylparaben, CI 77499 (Iron oxide).

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Customer Reviews
4.5 Based on 67 Reviews
5 ★
78% 
52
4 ★
12% 
8
3 ★
3% 
2
2 ★
1% 
1
1 ★
6% 
4
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Filter Reviews:
KV
03/13/2023
KATTYA V.
United States United States

The best mascara in the world!!!

I have been using this mascara 7 years now. There’s nothing like it. This time I had to buy it in USA because it is not available in Mexico anymore. As long as you keep producing it, I don’t have any problem importing it from USA ��.

LS
02/04/2023
LeJean S.
United States United States

Love the Mascara

I love this mascara. It enhances my lashes, doesn’t itch my eyes and is fantastic. It is also easy to take off—warm water pressed on lashes and it slides off. No need for makeup remover.

LW
08/03/2021
Lindsay W.
Canada Canada

Best Mascara to prevent racoon eyes

I have purchased and used this mascara for the past two years. I work long hours and find that most mascara flakes or creates racoon eyes with prolonged wear. This mascara holds in place well even while wearing a mask all day. In addition I was pleased with the volume and length that the mascara was able to provide without a fat brush.

EW
10/21/2020
Erin W.
United States United States

Fabulous!

I have been using VMV mascara for several years. I discovered it in the store located in Nolita. There are no harmful chemicals, it’s not clumpy, and really lightly coats each individual eyelash. It’s a win all the way around!

AV
07/21/2020
Angelique V.
United States United States

Great mascara

This mascara is great! Lengthens and thickens my lashes and it's easy to remove.