VMV Hypoallergenics

Velvet Matte Lipstick

$14 $29

This product is part of our Going, Glowing Gone campaign. Product "expires" (its sell-by date is) August and September 2023. To learn more about "expiration", check out our FAQ on Sell By and Expiration Dates or the article Do Cosmetics Expire? on InSKIN. All our Going, Glowing Gone products are in excellent condition for use.

First, the Matte-rs of fact: this full coverage, full-bodied, velvet-finish lipstick is dramatic beauty of a higher skintelligence:

  • 100% Free of Irritating Waxes (including Beeswax and its cross-reactors).
  • 100% Free of Phthalates, Parabens + Preservatives.
  • 100% Free of All-Types-Of-Fragrance.
  • With titanium dioxide + iron oxide pigments for additional sun protection.
  • With green tea for antioxidant benefits plus virgin coconut oil for intensive moisturization.
  • Besides preventing chapping + other irritations, this lipstick prevents darkening of the lips and acne/rashes around the mouth and chin.

Now to the "art" of the matte-r: have we covered the gorgeous? Va-va-voom, velvety matte, long lasting color for hours.

  • VH-Rating

    VH-105* to VH-109/109

    100% All-Types-Of-Fragrance-Free.

    100% Dye-Phthalate-Paraben + Preservative-Free. Gluten-Free. 

    Non-Comedogenic. Non-Drying. Usage + Patch Tested

    * as specified per shade

    Click here to read more about our VH Rating System

  • Ingredients

    Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, *Methyl Methacrylate Crosspolymer, Ozokerite, Phenyl Trimethicone, Microcrystalline Wax, Paraffin, Cyclopentasiloxane, Glyceryl/Polyglyceryl-6 Isostearate/Behenate Esters, Aqua/Water/Eau, Butylene Glycol, Camellia Sinensis Leaf Extract, Glyceryl Laurate, Glyceryl Caprate, Glyceryl Dibehenate, Tribehenin, Glyceryl Behenate.

    May Contain:

    Dye-Free Shades:

    Glycerin, CI 77891 (Titanium Dioxide), CI 77019 (Mica), CI 77491, CI 77492, CI 77499 (Iron Oxides), Silica, Alumina.

    Other Shades:

    Glycerin, Synthetic Fluorphlogopite, CI 77891 (Titanium Dioxide), CI 77019 (Mica), CI 77499 (Iron Oxides), *CI 15850 (Red 7 Lake), *CI 15985 (Yellow 6 Lake)

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Customer Reviews
4.4 Based on 28 Reviews
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Allison S.
United States United States

Great Lipstick!

This lipstick is awesome, first because my lips didn’t break out in a rash (always good) but second because it’s long wearing and didn’t dry my lips out. I only have it 4 stars because it reads a little orange on me and I was looking for more of a neutral go to type color that I could wear with everything.

Tammy W.
United States United States


I love these lipsticks!!! Beautiful colors, hypoallergenic, no bleeding outside of lips, nondrying!

Alexandra S.
United States United States

No allergic reaction!

So excited about this lipstick! Its really cute. Matte. I have had allergic reactions to sooo many things and specifically my lips swell up so I was so happy to find something that I can put on my lips without a reaction. Also I am allergic to a specific type of red dye in lipstick so was just so so happy to not have a reaction! Will continue buying from this brand!

Jean F.
United States United States

Good quality not so good color

Color looked reddish on my screen.....turned out to be fushia on my lips. Please give us gals a description of each color do we can best determine if that is,inded, the one we are looking for.


New shade: Ruby

Actually 4.5 stars but I rounded up. I am a BIG fan of VMVHypoallergenics...95 percent of my makeup/skincare is from this company (I would be so happy to make that 100 percent if they made just a couple more products...a gell eyeliner and a liquid (squeeze tube) eyeshadow would be amazing!). Anyway, VMVHypoallergenics' lipsticks are the only ones I can wear without a reaction, but at first I was a bit disappointed in the color options, as so many of them had warm rather than cool undertones. I have very pale white skin, pinkish cheeks, light eyes, and very dark hair, and anything orangey, brown, or hot pink looks very weird on me. I have been snapping up the red lipsticks when they're in stock, but none had that BLUE undertoned, French-girl ultra-red I was searching for. So when I saw "Ruby" announced, I grabbed it as soon as it was available. I will say, when I first opened it I was a tiny bit sad that it looked more brown than I expected. However, I'm happy to report that it does look good on, despite not being *quite* as red-red as I was hoping for. I added a touch of "Cabaret" gloss over it, which helped as I'm not generally a fan of mattes (though these are creamy and non-drying, which is nice). Haven't tried the Ruby gloss yet, but that might be next on the agenda. Overall I'd say this is a slightly qualified win.